TikTok-Standalone | nuomeng-zhang

Dump

Leverage the capabilities of AI image - matting and collage templates to incubate innovative social expression forms and in - depth interactive gameplay on TikTok.

Project Duration: Dec 2023

Challenges: Incubate and conceive an innovative social & AI product for TikTok within two days.

Results and Impact:

Efficiently build the main interactive links of the graphic - collage consumption form, and explore interactive gameplay such as co - creation and emoji interaction.
Two patent applications are in progress

Design Question

What is the essential difference between social expression products and creation products?

Where lies the attraction of an innovative product for TikTok?

Stimulate expression and consumption through human - to - human interaction, and build a cycle of consumption → interaction → creation.

Positioning approach → User dimension: Young people. Product experience dimension: Personalized visual expression.

Design Delivery

A youthful visual expression

To create a personalized and social product atmosphere

Seek a more youthful, free, and collage visual style: related personalized expression in terms of style and interaction.
Enrich a social atmosphere: Break through conventional forms such as vertical scrolling of the feed and list, and create a social atmosphere by exposing the avatars and relationship networks of friends.

Collage visual style

Focus on collage consumption scenarios

Avatar stroke style

Comments:
a freer sticker style

Enrich social atmosphere

Swipe consumption, aggregated avatars

Display the relationship network

Expose liked friends

Emphasize the privacy and depth of social interaction

Explore in - depth interactive gameplay, and build a cycle of consumption → interaction → creation

Meme Interaction: Break through existing quick - interaction methods such as liking and emojis. Reply to friends by taking emoticons, making interactions more interesting among close friends and giving participants a sense of satisfaction.
Co - creation: Through multi - person collage, encourage users to shoot their own content and collage it onto their friends' works, making interactions consumable. Open the canvas as a place for interaction and creation to stimulate creativity.